“At its core, it’s a story about the nature of competition and market leadership—how business leaders can achieve it, and how it can be snatched away.”
Kids who could identify golden arches and other junk food logos had higher BMIs than their brand-ignorant peers, researchers found.
A new study shows that young children who are familiar with unhealthy food branding—McDonald’s golden arches, Trix’s silly rabbit, Burger King’s crown—are more likely to be overweight than their brand-ignorant peers. Studies show that people who are overweight in childhood tend to stay that way.
The researchers tested two groups of three- to five-year-olds on their knowledge of fast food and processed food brands like McDonald’s, Burger King, Coke, Pepsi, Fritos, and Doritos. They found that those who could correctly identify the sugar-and-grease-mongering logos tended to have higher body mass indexes (BMIs). “We found the relationship between brand knowledge and BMI to be quite robust,” said Anna McAlister, an MSU assistant professor of advertising and public relations who was a member of the research team.
It’s visual whiplash. The soft lines and gentle colors lure you in, then—pow!—the subject matter hits you with unexpected force.
First designed in 1931, Harry Beck's Tube Map of the London Underground might be the most iconic transit map in the world. But can a design language used to make sense of the 249 miles of underground tunnels be successfully applied to the Tour de France, the biggest bicycle race in the world, with a length of track 10 times longer?
The World Cup
via Kurt White
There’s a clear connection between economic inequality and low-tax, pro-business policies.
Food Choices Matter
New Orleans transit never recovered after Katrina.
[Maps: Ride New Orleans]